William Hill to operate Hard Rock Hotel & Casino Lake Tahoe Sports Book
STATELINE, Nev., (September 24, 2014) – South Lake Tahoe will soon become sports central when William Hill, the world’s leading sports betting company, teams with the Hard Rock Hotel & Casino Lake Tahoe to operate the new resort and casino’s sports book.
Sports fans will have a one-stop-shop for watching and wagering on all of their favorite games in the luxury of the William Hill Sports Book at the Hard Rock Hotel and Casino. Guests will enjoy a high tech and comfortable viewing experience including:
- A high definition video wall showing the most popular sporting events and continuously updated InPlay wagering lines;
- 40 televisions airing the day’s top games, teams and sporting events;
- A self-service wagering kiosk allowing guests to make their favorite wagers around the clock;
- Guests can also sign up for William Hill’s market-leading mobile betting app for iPhone, iPad and Android devices in order to bet anywhere in Nevada.
“Teaming with a world-wide market leader like William Hill guarantees our Hard Rock Hotel & Casino guests have premium race and sports wagering at their fingertips, including mobile betting. When we open, sports fans can expect nothing less than the ultimate sports wagering available in the most luxurious setting in Lake Tahoe,” said Don Marrandino, chief operations officer of the Hard Rock Hotel & Casino Lake Tahoe.
William Hill US currently operates 104 race and sports books in Nevada. Founded in 1934, William Hill is the UK’s largest bookmaker with 2,400 betting shops and operates one of the of the world’s leading online betting and gaming businesses.
“We are delighted to partner with the iconic Hard Rock brand, Warner Hospitality and the Park family on this exciting project in Lake Tahoe. We look forward to bringing the energy and excitement of a world class sports book to a great location on the casino floor,” said William Hill U.S. Chief Executive Officer, Joe Asher.