William Hill Launches in Florida with Casino Miami Partnership

New Casino Miami Race Book primes William Hill for entry into future Florida sports betting market

LAS VEGAS (November 25, 2019) – William Hill US, America’s leading sports betting company, today announced a partnership with Casino Miami to open a William Hill Race Book, which will mark the organization’s first Florida operation in its 85 year history.

“Casino Miami is a great location with a modern space where we have created a first-class experience for all racing fans in the area,” said Joe Asher, CEO of William Hill US. “We look forward to working with Phil Ruffin and his team to enable our customers to bet on races from across the country.”

Pending regulatory approvals, the race book is scheduled to open in December 2019 with a state-of-the-art viewing facility. The renovation will modernize the 2,300 square feet space next to the casino’s poker room and will include 10 50-inch TV screens in addition to a 30 ft video wall for racing fans to be able to watch a variety of tracks simultaneously. Seating will include a mix of high-top tables with plush chairs and 30 race carrells.  

Phillip Ruffin, Owner of Casino Miami said, “William Hill has unparalleled expertise and a rich history in racing. The company has led the industry for decades and together we will bring state-of-the-art technology and innovation to Casino Miami. This new race book will provide us with an incredible amenity for guests and will place us at the forefront of the forthcoming Florida sports betting business.”

At its opening, the Race Book will offer pari-mutuel simulcast wagering. Bettors will be able to watch and wager on major Thoroughbred, Harness, and Greyhound tracks as well as Jai Alai from around the country.

Download renderings here. Photo Credit: William Hill U.S.

About William Hill
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in Great Britain and Northern Ireland and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app as well as in Indiana, Iowa, and West Virginia.  William Hill is a licensed sports betting provider in numerous casinos in Mississippi, Rhode Island, and New Mexico, and serves as the exclusive risk manager for the sports lottery in Delaware.  William Hill has licensed operations in The Bahamas, Italy, Spain and Sweden and serves online customers in the UK, Ireland and throughout the world from its digital hubs in Gibraltar and Malta.  In February 2019 it completed the acquisition of MRG Group acquiring the Mr Green and Redbet brands and with it an expanded pan-European footprint in faster growing online betting and gaming markets.

About Casino Miami
Casino Miami jai-alai’s roots run deep in the South Florida landscape, opening its Fronton on Christmas Day in 1925 under the name Miami Jai-Alai.  Fifty years later, the popularity of Jai-Alai had grown so large that they Fronton saw a record audience of 15,502 on December 27, 1975. In the off season the 6,500-capacity indoor area hosted notable performers, Frank Sinatra, Bruce Springsteen, and Aerosmith. Currently, Casino Miami jai-alai is a premier entertainment center located just 2 miles from the Miami International Airport. The 65,000 square foot slot floor boasts a variety of entertainment options including: over 1,000 Las Vegas style slot machines; electronic Blackjack tables, electronic Roulette, and a Poker Room. Casino Miami jai-alai has been owned and operated by Phillip Ruffin since December 2018.