Lakeside Hotel & Casino to Open William Hill Sports Book Thursday, Aug. 15

William Hill, America’s leading sports betting company, and Lakeside Hotel & Casino, an Affinity Gaming property, today announced plans to open a new William Hill Sports Book on the lower level of the casino Thursday, Aug. 15.

Construction on the new sports book is currently underway and guests and bettors will have access to William Hill’s industry leading mobile app, kiosks, and InPlay wagering menu.

The new sports book will be visible as soon as guests step off the escalator and will feature fourteen 65-inch viewing monitors with 4K LCD displays and two 86-inch viewing monitors with 4K Ultra HD displays. Sports fans looking for comfortable places to watch the games and events with friends will be at home in this newly renovated space.

“Our new sports book at Lakeside Hotel & Casino expands our long-standing partnership with Affinity Gaming,” said David Grolman, President of Retail Operations for William Hill US. “We have operated their sports books in Nevada for many years and look forward to providing exciting new experiences to resort guests and sports fans in Iowa.”

David Monroe, VP & General Manager for Lakeside Hotel & Casino said, “We are partnering with William Hill to provide our guests with an exciting entertainment experience for football season and beyond. William Hill has long been the gold standard for sports betting and we look forward to partnering with them as soon as we are able to take the first bet.”

Lakeside Hotel & Casino is conveniently located off I-35, Exit 34 in Osceola, Iowa, just south of West Des Moines.

Lakeside Hotel & Casino marks the fourth sports betting partnership for William Hill US in Iowa. Other confirmed locations William Hill will operate when sports betting launches include casinos in Des Moines, Bettendorf and Waterloo.

William Hill US is currently hiring for more than 50 local positions in Iowa. Interested candidates (must be 21 years of age or older at the time of application) may apply at or email Senior Recruiter Josh Brady at  

About William Hill

William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in Great Britain and Northern Ireland and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US ( currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app as well as in West Virginia at Mountaineer Racetrack.  William Hill is a licensed sports betting provider in numerous casinos in Mississippi, Pennsylvania, Rhode Island, and New Mexico, and serves as the exclusive risk manager for the sports lottery in Delaware.  William Hill has licensed operations in The Bahamas, Italy, Spain and Sweden and serves online customers in the UK, Ireland and throughout the world from its digital hubs in Gibraltar and Malta.  In February 2019 it completed the acquisition of MRG Group acquiring the Mr Green and Redbet brands and with it an expanded pan-European footprint in faster growing online betting and gaming markets.

About Affinity Gaming

Affinity Gaming is a diversified casino gaming company headquartered in Las Vegas, Nevada. The Company’s casino operations consist of 11 casinos, five of which are located in Nevada, three in Colorado, two in Missouri and one in Iowa. For more information about Affinity Gaming, please visit its website: Follow Lakeside Casino on Twitter at @LakesideCasino and like on Facebook at