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William Hill, the world’s leading sports betting company, is partnering with Casino Royale to open the newest sports book in the heart of the Las Vegas Strip.

Coming this winter, subject to regulatory approval, the full-service William Hill Sports Book at Casino Royale will be part of an all-new sports bar in the heart of the casino, surrounded by popular outlets, such as Denny’s, Outback Steakhouse, Walgreens and White Castle.

William Hill features the state’s largest wagering menu, including the best parlay card payouts in Nevada and LIVE continuous InPlay wagering on football, basketball, baseball, and soccer.

“We are thrilled to partner with Casino Royale to bring the William Hill Sports Book experience to the middle of the Las Vegas Strip.  Casino Royale has put together a group of great brands and we’re excited to be part of the line-up”, said William Hill U.S. Chief Executive Officer, Joe Asher.

William Hill US operates 104 race and sports books in Nevada and the state’s leading mobile sports betting app. Founded in 1934, William Hill is the UK’s largest bookmaker with 2,400 betting shops and operates one of the world’s leading online betting and gaming businesses.

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