SLS Las Vegas partners with global gaming leader William Hill on state-of-the-art sportsbook concept

Partnership Aligns Industry Leading Hospitality Brand with World-Class Gaming Platform to Launch Cutting Edge Sports Book Experience at SLS Las Vegas

Las Vegas (August 29, 2013) – SLS Las Vegas Hotel & Casino, sbe’s highly anticipated, all-encompassing resort and casino property opening on the Strip in fall of 2014, today announced its partnership with William Hill, one of the world’s top gaming companies, to introduce a state-of-the-art sports book concept.

As the SLS Las Vegas is the first new casino development on the Strip in over 3 years, the property will collaborate with William Hill to launch a sports book experience featuring groundbreaking wagering technologies designed to provide guests with an unrivaled sports betting offering.

“sbe and the SLS brand are rooted in a commitment to innovation throughout every layer of our business and William Hill shares that commitment as well,” said Rob Oseland, president of SLS Las Vegas Hotel & Casino.  “Together we’ll create a sports wagering experience that’s best in class for the market and takes the traditional sports book model to a whole new level.”

“We are delighted to be partnering with sbe as they create a new Strip experience with SLS Las Vegas,” said Joe Asher, CEO of William Hill US. “As we move toward opening next year, we look forward to working with them to create a world class sports book environment.”

The sports book partnership means SLS Las Vegas guests will have access to innovative wagering technology, including William Hill’s market-leading mobile betting platform available on iPhone, iPad and Android devices. Additionally, the sports book will feature an expansive HD video wall for viewing of sporting events and betting odds, as well as fully automated InPlay wagering on many events.

The sports book at SLS Las Vegas will be situated within a property that offers a collection of award-winning brands, including The Bazaar by Jose Andres, Katusya by Starck, Umami Burger, The Sayers Club and 800 Degrees, as well as a number of new culinary and nightlife brands, and iconic fashion retailer Fred Segal.

For more information about SLS Las Vegas, visit and to stay connected to the latest developments from SLS Las Vegas, visit the Daily Blog here


 About sbe

sbe is a creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in design, culinary and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has over 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels, Katsuya by Starck, The Bazaar by José Andrés and Hyde Lounge nationally and internationally. Founded in 2002 by Chairman and CEO Sam Nazarian, sbe is a privately held company.  More information about sbe can be obtained at, or by downloading the sbe App.

About William Hill

William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing more than 17,000 people worldwide. William Hill is the first British bookmaker to be licensed in Nevada and operates 100 sports books across the state. In addition, William Hill serves as the exclusive risk manager for the State of Delaware’s Sports Lottery. Founded in 1934, William Hill is the UK’s largest bookmaker with approximately 2,400 licensed betting offices providing betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. William Hill Online is one of Europe’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their mobile device, by telephone and by text services. In March 2013, the Group acquired the Australia business of Sportingbet, one of the leading bookmakers in the country, offering sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the FTSE 100 Index of the London Stock Exchange and generated revenues of nearly $2 billion in 2012. William Hill US can be found on the Internet at