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Pari-Mutuel Simulcast wagering to return to Council Bluffs

COUNCIL BLUFFS, IOWA (JANUARY 6, 2017) – William Hill, America’s leading Race & Sports Betting company, is partnering with Caesars Entertainment to bring back pari-mutuel simulcast wagering to the Horseshoe Council Bluffs Casino.

Bettors at the William Hill Race Book inside the Horseshoe Council Bluffs Casino will be able to wager on major Thoroughbred, Harness, and Greyhound tracks from around the country – seven days a week.  The simulcasting area will be adjacent to the main Casino floor and include a state-of-the-art Sports Bar and video wall.

Pending regulatory approvals and the construction schedule, the William Hill Race Book will open prior to the 2017 Kentucky Derby.

“We are excited to expand into Iowa and proud to partner with Caesars Entertainment to bring back pari-mutuel simulcast wagering to the Horseshoe Council Bluffs Casino.  We look forward to creating a first-class experience for all racing fans in the Greater Omaha area to enjoy,” said Joe Asher, CEO of William Hill US.

“William Hill has an excellent reputation and we are excited to welcome them to Iowa and partner to bring a new amenity that will bring even more energy to the Horseshoe Casino floor,” said Bo Guidry, Senior Vice President and General Manager of Horseshoe Council Bluffs.

About William Hill

William Hill currently operates 108 race and sports books in Nevada and the state’s leading mobile sports betting app and serves as the exclusive risk manager for the State of Delaware’s sports lottery. Founded in 1934, William Hill is the world’s leading bookmaker with 2,400 betting shops and operates one of the world’s leading online betting and gaming businesses.

About Caesars Entertainment Corporation

Caesars Entertainment Corporation is the world’s largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada, nearly 70 years ago, Caesars has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Caesars also owns the London Clubs International family of casinos.  Caesars Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

More information about Caesars is available at

Michael Grodsky, Vice President of Marketing & Public Relations, William Hill Race & Sports Book

Mobile: 702-378-7852 – e-mail:

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