Management Bios

Joe Asher Chief Executive Officer William Hill US
Joseph M. Asher
Chief Executive Officer
Joe Asher has been CEO of William Hill US since 2012, when William Hill acquired Brandywine Bookmaking, a company Asher created. Brandywine was a pure startup, which Asher launched in 2008 under the brand name Lucky’s Race & Sports Books after he relocated to Las Vegas from New York. Asher has a long background in the gaming industry and a lifelong passion for the race and sports betting business. Starting when he was a teenager, Asher held management positions at several racetracks, including Brandywine Raceway, Dover Downs, Harrington Raceway and Foxboro Raceway and was the Wilmington News-Journal’s thoroughbred racing handicapper for Delaware Park. He became the youngest track announcer in North America, calling races at Harrington, Foxboro, Brandywine and Dover Downs.  Last year, he came out of retirement and called a race at the Elko County Fair. Previously, Asher was an attorney with Skadden, Arps, Slate, Meagher & Flom. Asher is a graduate of the University of Delaware and the Delaware Law School of Widener University, magna cum laude, served a judicial clerkship with the Supreme Court of Delaware and was admitted to the bar in Delaware and New York. He is also a member of the Advisory Council of the Center for Political Communication at the University of Delaware and the Board of Directors of the University of Delaware Alumni Association, the Board of Trustees of the Las Vegas Metropolitan Chamber of Commerce, the Board of Directors of the National Council of Juvenile and Family Court Judges, and the Nevada Board of Trustees for Olive Crest.  Asher has testified on sports betting issues in state legislatures, spoken at numerous gaming industry seminars and guest lectures on race and sports betting at UNLV’s Boyd School of Law.
Debinique W. Blackburn
Executive Director of Human Resources

Debinique W. Blackburn joined William Hill US in October of 2016 as the Director of Human Resources. In her role, Debinique oversees recruitment, training and development, employee relations, reward, recognition, engagement, benefits, and other day-to-day HR functions.

Prior to joining William Hill US, Debinique held management level positions in the Hospitality & Gaming Industry, Non-Profit and Public Sector. Originally from the Bay Area, Debinique received a Master’s Degree in Human Resources Management from Notre Dame de Namur University and is a member of the Society for Human Resources Management (SHRM).  Her favorite activities include watching the San Francisco Giants play at AT&T Park and spending time with family & friends.

Nick Bogdanovich
Director of Trading

Nick Bogdanovich has been the Director of Trading since June 2012.  Nick is responsible for risk management, ensuring the betting menu is the best in class, and ensuring the Trading department is compliant with Nevada Gaming Regulations.

Nick was born and raised in Las Vegas, Nevada and is proud to call it home.   He attended Lewis Clark State College in Lewiston, Idaho on a basketball scholarship and graduated with a BS in Business Administration.   Nick has two sons and enjoys playing golf and swimming in his free time.

Adam Goldstein
Chief Technology Officer

Adam Goldstein joined William Hill US in December 2012 and currently holds the position of Chief Technology Officer. Adam oversees the Product Development, Corporate IT and CBS Field Service and Software Support functions. Prior to joining William Hill, Adam spent 10 years in various gaming and consulting IT roles.

Originally from the Los Angeles area, Adam has lived and worked in Las Vegas with his family for over 22 years and is still an avid Los Angeles Dodgers baseball fan.

Michael Grodsky
Vice President of Marketing & Public Relations

Michael Grodsky has been Vice President of Marketing & Public Relations for William Hill US since joining the company in June 2013. Michael oversees the growth of the William Hill brand through the channels of CRM, advertising, sponsorship, promotions, social media, and public relations.

Prior to joining William Hill, Michael worked for seven years in a variety of casino marketing roles. Originally from New Orleans, Michael graduated from Tulane University and was a 2008 inductee into the Tulane Athletics Hall of Fame.

David Grolman
President of Retail Operations – US

David Grolman joined William Hill US in April 2013 and currently holds the position of President of Retail Operations – US. David oversees the operations of all 100+ William Hill Sports Books as well as Customer Support, Content Management, and Design and Construction. Prior to joining William Hill, David spent 17 years in the hospitality industry.

David has two grown daughters and spends his off time playing in tournaments for World Outdoor Racquetball.

Mark McMillan
Chief Financial Officer

Mark McMillan, Chief Financial Officer, has been with William Hill since 2011, originally at the UK parent company and since June 2016, locally with the US business. In this time he has worked with all of the Group’s divisions, as well as being involved in the acquisition of businesses in the US, Australia, Spain and the United Kingdom.

Originally from the United Kingdom, prior to working for William Hill, Mark was an Investment Banker at HSBC in London, having previously qualified as a Certified Chartered Accountant with Ernst & Young in Birmingham (England). He graduated from the University of Birmingham with a degree in Economics. In his spare time Mark enjoys spending time with his family, having two young daughters, as well as keeping fit and playing golf.

Sharon Otterman
Chief Marketing Officer

Sharon Otterman, Chief Marketing Officer, joined William Hill US in July of 2018. Prior to William Hill, Sharon was the Executive Vice President and Chief Marketing Officer of The Madison Square Garden Company. She joined MSG in April 2015 after nearly six years at NBCUniversal, where she most recently served as Senior Vice President and Chief Marketing Officer for MSNBC and NBC News.

Prior to joining MSNBC in 2009, Sharon spent six years at ESPN, where she last served as Vice President of Customer Experience Strategy and New Media Marketing, leading the customer acquisition, advertising, customer care, brand development and positioning efforts for all digital products, including, Mobile, and Broadband. Sharon graduated cum laude from Ithaca College with a Bachelor of Science and graduated from the Executive MBA Program at New York University. She resides in New York City with her husband and twin daughters.

Daniel Shapiro
Vice President of Strategy & Business Development

Dan Shapiro serves as Vice President of Strategy & Business Development for William Hill US. Prior to that role, Dan was Director of Marketing for the first year of William Hill’s US operation and oversaw the initial brand launch and advertising campaigns. Before joining William Hill, Dan was part of the original management team of Brandywine Bookmaking d/b/a Lucky’s Race & Sports Book, a startup sports betting company that William Hill acquired in 2012.

Before moving to Las Vegas, Dan held various roles in the horse racing industry. Dan holds an MBA from UCLA’s Anderson School of Management and a BS from Boston University. Dan was recently named one of the “40 Under 40” emerging leaders in the gaming industry by Global Gaming Business Magazine. Dan is an avid horse racing fan and his favorite track is Del Mar.


Sylvia Tiscareño
General Counsel

Sylvia Tiscareño, General Counsel, has been with William Hill US since June 2015.  Prior to joining William Hill, Sylvia spent the last seven years in gaming. 

Sylvia was born and raised in Las Vegas, earning her undergraduate degree from University of Nevada, Las Vegas and her law degree from The Capital University Law School in Columbus, Ohio. In her free time, she enjoys motion pictures and great food.