William Hill Corporate

Management Bios

Joseph M. Asher – Chief Executive Officer
Joe Asher

Joe Asher has been CEO of William Hill US since 2012, when William Hill acquired Brandywine Bookmaking, a company Asher created. Brandywine was a pure startup, which Asher launched in 2008 under the brand name Lucky’s Race & Sports Books after he relocated to Las Vegas from New York.

Asher has a long background in the gaming industry and a lifelong passion for the race and sports betting business. Starting when he was a teenager, Asher held management positions at several racetracks, including Brandywine Raceway, Dover Downs, Harrington Raceway and Foxboro Raceway and was the Wilmington News-Journal’s thoroughbred racing handicapper for Delaware Park. He became the youngest track announcer in North America, calling races at Harrington, Foxboro, Brandywine and Dover Downs.  Last year, he came out of retirement and called a race at the Elko County Fair.

Previously, Asher was an attorney with Skadden, Arps, Slate, Meagher & Flom. Asher is a graduate of the University of Delaware and the Delaware Law School of Widener University, magna cum laude, served a judicial clerkship with the Supreme Court of Delaware and is admitted to the bar in Delaware and New York. He is also a member of the Advisory Council of the Center for Political Communication at the University of Delaware and the Board of Directors of the University of Delaware Alumni Association, the Board of Trustees of the Las Vegas Metropolitan Chamber of Commerce, and the Nevada Board of Trustees for Olive Crest.  Asher has testified on sports betting issues in state legislatures, spoken at numerous gaming industry seminars and guest lectures on race and sports betting at UNLV’s Boyd School of Law.


Nick Bogdanovich – Director of Trading2-19-16 WH Finals-13 - cropped

Nick Bogdanovich has been the Director of Trading since June 2012.  Nick is responsible for risk management, ensuring the betting menu is the best in class, and ensuring the Trading department is compliant with Nevada Gaming Regulations.

Nick was born and raised in Las Vegas, Nevada and is proud to call it home.   He attended Lewis Clark State College in Lewiston, Idaho on a basketball scholarship and graduated with a BS in Business Administration.   Nick has two sons and enjoys playing golf and swimming in his free time.

Adam Goldstein – Vice President of Technology2-19-16 WH Finals-7 - cropped

Adam Goldstein joined William Hill in December 2012 and currently holds the position of Vice President of Technology.  Adam oversees the Product Development, Corporate IT and CBS Field Service and Software Support functions.  Prior to joining William Hill, Adam spent 10 years in various gaming and consulting IT roles.

Originally from the Los Angeles area, Adam has lived and worked in Las Vegas with his family for over 22 years and is still an avid Los Angeles Dodgers baseball fan.

Michael Grodsky – Director of Marketing 2-19-16 WH Finals-5 - cropped

Michael Grodsky has been Director of Marketing for William Hill US since joining the company in June 2013. Michael oversees the growth of the William Hill brand through the channels of CRM, advertising, sponsorship, promotions, social media, and public relations.

 Prior to joining William Hill, Michael worked for seven years in a variety of casino marketing roles.  Originally from New Orleans, Michael graduated from Tulane University and was a 2008 inductee into the Tulane Athletics Hall of Fame.

David Grolman – Vice President of Operations 2-19-16 WH Finals-1- Cropped

David Grolman joined William Hill in April 2013 and currently holds the position of Vice President of Operations.  David oversees the operations of all 105 William Hill Sports Books as well as Customer Support, Content Management, and Design and Construction. Prior to joining William Hill, David spent 17 years in the hospitality industry.

David has two grown daughters and spends his off time playing in tournaments for World Outdoor Racquetball.

Lindsay Meyers – Director of Human Resources 2-19-16 WH Finals-3 - cropped

Lindsay Meyers is the Director of Human Resources for William Hill US. In this role, Lindsay oversees recruitment, training and development, employee relations, reward, recognition, and engagement, benefits, and other day-to-day HR functions.

Originally from the San Francisco Bay Area, Lindsay attended California State University, Sacramento and received her Bachelor’s degree in Business Administration with concentrations in Human Resources and Risk Management in December of 2006.  Additionally, she earned her Masters of Science in Business Administration from Mercy College in 2011.  Lindsay is a member of the Society for Human Resources Management (SHRM), a committee member for Nevada SHRM Young Professionals, and an active participant in Leadership Las Vegas, Class of 2016.  In her free time, Lindsay enjoys hiking with her two dogs, Ellie and Alf, as well as, rooting for the San Francisco 49ers.

Daniel Shapiro – Director of Business Development 2-19-16 WH Finals-10 - cropped

Dan Shapiro has been Director of Business Development for William Hill US since July 2013. Prior to that, Dan was Director of Marketing for the first year of William Hill’s US operation and oversaw the initial brand launch and advertising campaigns. Before joining William Hill, Dan was part of the original management team of Brandywine Bookmaking d/b/a Lucky’s Race & Sports Book, a startup sports betting company that William Hill acquired in 2012.

Before moving to Las Vegas, Dan held various roles in the horse racing industry. Dan is currently pursuing an MBA at UCLA’s Anderson School of Management and holds a BS from Boston University. Dan was recently named one of the “40 Under 40” emerging leaders in the gaming industry by Global Gaming Business Magazine. Dan is an avid horse racing fan and his favorite track is Del Mar.

Sylvia Tiscareño – General Counsel 2-19-16 WH Finals-9 - cropped

Sylvia Tiscareño, General Counsel, has been with William Hill U.S. since June 2015.  Prior to joining William Hill, Sylvia spent the last seven years in gaming.

Sylvia was born and raised in Las Vegas, earning her undergraduate degree from University of Nevada, Las Vegas and her law degree from The Capital University Law School in Columbus, Ohio. In her free time, she enjoys motion pictures and great food.