William Hill Corporate

Management Bios

Joseph M. Asher – Chief Executive Officer
Joe AsherJoe Asher has been CEO of William Hill US since 2012, when William Hill acquired Brandywine Bookmaking, a company Asher created. Brandywine was a pure startup, which Asher launched in 2008 under the brand name Lucky’s Race & Sports Books after he relocated to Las Vegas from New York.  Asher has a long background in the gaming industry and a lifelong passion for the race and sports betting business. Starting when he was a teenager, Asher held management positions at several racetracks, including Brandywine Raceway, Dover Downs, Harrington Raceway and Foxboro Raceway and was the Wilmington News-Journal’s thoroughbred racing handicapper for Delaware Park. He became the youngest track announcer in North America, calling races at Harrington, Foxboro, Brandywine and Dover Downs. Previously, Asher was an attorney with Skadden, Arps, Slate, Meagher & Flom. Asher is a graduate of the University of Delaware and Widener University School of Law, magna cum laude, served a judicial clerkship with the Supreme Court of Delaware and is admitted to the bar in Delaware and New York. He is also a member of the Advisory Council of the Center for Political Communication at the University of Delaware, Widener Law’s National Advisory Council and the Nevada Board of Trustees for Olive Crest. Asher has been featured in numerous media outlets, including The New York Times, Las Vegas Review-Journal, Philadelphia Inquirer, Wilmington News-Journal and CNBC.